By Helen Hecker It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. In today's publishing environment, a book's success depends greatly on a strong marketing plan. Using press releases can be a very effective marketing tool if used properly. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Make sure your press release spells out the 'who, what, where, when, and why.' Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Send out at least 10 press releases to the print and broadcast media in your area every month. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Women buy more books then men; see how you can fit your book into the women's market. Place free ads periodically for your book's website on Craigs List in different categories to drive even more traffic to your website. It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Submit articles to online article directories that focus on your book's topic to drive customers to your website. Create an online contest and list it in online contest directories to drive traffic to your website. Market your book to your number one market first, and then go after the secondary markets. Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed. Contact non-bookstore booksellers and offer to leave books on consignment. Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines. The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven't set up a marketing plan for; don't let this happen to you -- get prepared now. For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution Article Source: http://EzineArticles.com/?expert=Helen_Hecker http://EzineArticles.com/?Tips-Self-Publishers-Can-Use-To-Help-Sell-More-Books-Fast&id=508389 payday loan settlement companies
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Monday, 16 June 2008
Thursday, 12 June 2008
Creating a Holiday Scrapbook
By Audrey Okaneko Throughout the year we have both religious holidays and also secular holidays. I remember as a kid our family always spent the fourth of July with some friends of my parents. I have very fond memories of this family and actually remember their home and some of the various years we spent with them. Depending on how many photos you take, you can either create a few small 6x6 albums, one for each holiday, or you can create one large 12x12 album and call it Holidays of (fill in year). I have found many stickers, diecuts and even pre-made kits for every holiday. I love to add these items to my holiday scrapbooks. I also love to color theme holiday books, such as red, white and blue for the fourth of July, or orange and brown for both Thanksgiving and Halloween. If you buy invitations or receive an invitation to a holiday get together, save the invitation for your scrapbook. I also love to put recipes into the holiday albums. Many families have family recipes they serve only for specific holidays. Capture those in your scrapbook pages and share them for generations to come. Of course, people make the celebration. Take plenty of photos of the people attending the celebration. Take both group shots and also individual shots. Take photos of the buffet table before everyone eats. If the holiday is a gift giving holiday, or gift giving celebration, save a little bit of the wrapping paper and ribbon to add to your scrapbook. Today, preserving memories is as simple as attaching photos and memorabilia to a scrapbook page. Audrey Okaneko has been scrapbooking for several years. She can be reached at audreyoka@cox.net or visited at http://www.scrapping-made-simple.com Article Source: http://EzineArticles.com/?expert=Audrey_Okaneko http://EzineArticles.com/?Creating-a-Holiday-Scrapbook&id=230232 money more send loan
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Saturday, 7 June 2008
Islam is More Than Just a Religion
By Lance Winslow Although many consider Islam a religion, indeed it is much more than that, as it is a way of life. Some have actually considered that point as well and even the devout say that it is more than a religion, more like a complete "operations manual" for those who follow it, to live their lives while on said planet. And in saying this, I am sure many will agree. Although political correctness tells me to hold short of saying how messed up some of the customs and cultural traditions are, merely because I am not of that culture. Indeed each culture has different views of how to live their lives and there are as diverse as there are cultures. Some say the writings of Islam do not make much sense, as other civilizations of humans, which have adopted more progressive approaches have far surpassed Islam and thus it appears that they have lost that Islam has lost their battle with the claim that it is the best way to live. This is because they have less in every regard than do other civilizations on the planet and for the most part many Middle Eastern countries are living back in the stone ages compared to other first world nations around the world. Too bad really, worse off most of Islam does not wish to join the rest of the world, but rather change the rest of the world to fit Islam. Indeed that is not a positive step for humankind, as it means a continuous clash of civilizations. Of course personally I find fault with all religions on the planet and with the tales they the purport, as they do not jive with the observational realities of the known world in the present period and they are all holding back the human race in some regard. What are your thoughts on that? Perhaps we might consider all religions and the ramifications of their rule. "Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; www.WorldThinkTank.net/ Article Source: http://EzineArticles.com/?expert=Lance_Winslow http://EzineArticles.com/?Islam-is-More-Than-Just-a-Religion&id=156656 payday jones
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Tuesday, 3 June 2008
How to Make your own Aftershave
By John Gibb With all those commercials, brand names, fashion designer names and hype about the various aftershave products on the market its almost impossible that you havent noticed the rush among the various brands to conquer the aftershave market. But, is it really such a big issue or the whole thing about aftershaves is overrated? Is it possible that you could just forget about all of that and get your job done using just materials that you will find inside your home? It turns out that sometimes it is better to ignore all that hype and just do what your instinct tells you; try to be as natural as possible. In this article i will talk about 2 good aftershave recipes that you can do in just a few minutes inside your home. I have tried them both and i can say that I was more than satisfied and impressed with the result. For the first aftershave you need : Half a cup of distiller water
Quarter a cup of witch hazel
1 tbsp of olive oil
And half a cup of dried herbs (this can be chamomile, rosemary, lavender flowers etc). Additionally, you might use a few drops of clove, cinnamon, sage, eucalyptus etc. After you have collected the materials you should put them all together inside a glass jar. You should place the jar in a cool, dark place so it can steep. For the next 2 weeks you should shake the jar two times a day. Then, after 2 weeks you should strain out everything and store the aftershave in a bottle of your choice. For the second aftershave you need: Half a cup of hazel
2 tbs of dried chamomile
And 2 tbs of vodka After you have those materials, you need to repeat the same process from the first recipe. The second aftershave is quite different from the first one. Its up to you to add variations to the recipe and to choose witch is the best for you. You can always experiment with new dried herbs or tweak the dosage a little bit. As you can see, its really easy to create your own aftershave.
Apart from saving money off overpriced products, you are also doing something creative that will more than satisfy you. Finally, home-made aftershaves can be a perfect way for a woman to show a man that she actually cares for him. Personalized gifts are always a pleasure to receive, especially when they come from the other sex. John Gibb is the owner of aftershave guides
For more information on Aftershaves check out http://www.aftershave-sources.info. Article Source: http://EzineArticles.com/?expert=John_Gibb http://EzineArticles.com/?How-to-Make-your-own-Aftershave&id=265459 cash advance structured settlement
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Quarter a cup of witch hazel
1 tbsp of olive oil
And half a cup of dried herbs (this can be chamomile, rosemary, lavender flowers etc). Additionally, you might use a few drops of clove, cinnamon, sage, eucalyptus etc. After you have collected the materials you should put them all together inside a glass jar. You should place the jar in a cool, dark place so it can steep. For the next 2 weeks you should shake the jar two times a day. Then, after 2 weeks you should strain out everything and store the aftershave in a bottle of your choice. For the second aftershave you need: Half a cup of hazel
2 tbs of dried chamomile
And 2 tbs of vodka After you have those materials, you need to repeat the same process from the first recipe. The second aftershave is quite different from the first one. Its up to you to add variations to the recipe and to choose witch is the best for you. You can always experiment with new dried herbs or tweak the dosage a little bit. As you can see, its really easy to create your own aftershave.
Apart from saving money off overpriced products, you are also doing something creative that will more than satisfy you. Finally, home-made aftershaves can be a perfect way for a woman to show a man that she actually cares for him. Personalized gifts are always a pleasure to receive, especially when they come from the other sex. John Gibb is the owner of aftershave guides
For more information on Aftershaves check out http://www.aftershave-sources.info. Article Source: http://EzineArticles.com/?expert=John_Gibb http://EzineArticles.com/?How-to-Make-your-own-Aftershave&id=265459 cash advance structured settlement
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